Right Side Up builds endorsement marketing programs: affiliate, creator, influencer, performance PR, and AI visibility, run as one connected program rather than four separate line items. We've built and scaled them for Fortune 500 brands, the fastest-growing tech companies, and startups just entering the market. Core Services * Affiliate program management, including new program launches, migrations, and audits * Influencer & creator marketing * Performance PR * AI visibility * Amazon, TikTok, and retail media affiliate programs What Sets Us Apart Embedded in your team, not managing from the outside. Our experts build partner relationships under your brand's name and within your systems, so those partnerships stay yours and the work lives in your environment. If you ever bring the program in-house, you know exactly who your contacts are and have all historical documentation at your fingertips. Talent matched to the work. As a hybrid between an agency and a high-end staffing firm, we match for seniority, vertical, company stage, and the relationships you're buying into, drawn from a talent bench built over a decade of vetting growth marketers. You interview them before they ever touch your program. Aligned compensation. We charge by the hour, with no performance metric attached. That means our incentives sit with the work itself: building the right partner mix for your funnel, not the partnerships that show the fastest return on a contract. Designed to flex. Scale resources up or down and swap in different expertise as the program matures, as often as you need. No long-term contracts. Built for incrementality. We build programs that fill the gaps your internal team can't and won't fill, at every stage of the funnel, and we measure them the way your finance team needs. Vertical Expertise Retail and ecommerce, health and wellness, CPG, fintech, subscription and services, B2B SaaS, and B2SMB. Right Side Up doesn't just specialize in affiliate and influencer marketing. Our services span the full marketing org: growth strategy, paid search, paid social, lifecycle, SEO and GEO, creative, podcast and audio, ecommerce marketplaces, marketing ops, and everything in between. Simply put, we're the marketing team we would have hired when we were in-house.