The Search Monitor

The Search Monitor provides competitive market research data to advertisers running online search campaigns, affiliate marketing programs, and online shopping campaigns worldwide.

Since 2007, The Search Monitor has provided competitive market research data to advertisers running online search campaigns, affiliate marketing programs, and online shopping campaigns worldwide.

Advertisers subscribe to reports that provide key performance data on competitors in their industries and on brand specific keywords including search visibility, benchmarking metrics including SOV, ad rank, ad spend, CTR, ad copy, offer analysis, and brand bidding protection

Thousands of online marketers, affiliate agencies, affiliate networks, and top brands use The Search Monitor to improve performance on paid search, organic search, shopping, and affiliate marketing campaigns.

"We switched to The Search Monitor from another provider and couldn't be happier. The platform is easy to navigate, and has all of the great data that we need. The support team has been responsive and helpful. We are really happy so far that we made the switch."

Eric Seidelman

VP Performance Digital at Universal McCann

impact.com and The Search Monitor

The Search Monitor & Impact.com are integrated to support customers who need to monitor their partners for trademark brand bidding and other potential violations. The integration is supported natively within the Impact.com interface so you can set up your Compliance Terms and review reporting on infringements all within one platform.

Use Cases

EUROPCAR REDUCES PPC COSTS ON BRANDED KEYWORDS BY 48%

Europcar competitors and partners were bidding on their trademark and branded keywords. Having campaigns in multiple countries and trying to monitor was an endless task that wasn’t producing the results they were looking for. After months of monitoring for violations, Performics worked with Europcar’s legal team and Google’s compliance team to reduce the number of competitors and partners bidding across Europcar’s brands. https://bit.ly/3O3gUez

AVERY OFFICE SUPPLIES PROTECTS THEIR BRAND AND LOWERS CAMPAIGN COSTS BY 51%

Despite their best efforts, one particular competitor kept violating Avery’s trademark policies. No matter how many times violations were submitted to the engines, the competitor would appear with new ad copy that featured “Avery” prominently in their headlines. Armed with a litany of reports from the Search Monitor, Avery issued a Cease and Desist Letter, with which they immediately complied. Their ads have not been in violation of Avery’s trademark since. https://bit.ly/3KaH902

How to use The Search Monitor in higher-education advertising

Work in the higher-education industry and looking for competitive advertising insights? One of our higher-education clients, Fathom Advertising, wrote about how they used our search monitoring tool to run intelligence reports on their trademarks, market share, ad rank, and ad copy, and then how they used the data to make better advertising decisions. https://bit.ly/37kWsVo